Driving Miss Daisy

The challenge

To assist a start-up company to grow, develop and clearly communicate their service offering. 

What we did

  • Created and delivered an effective marketing plan to secure franchisees and drive business growth, including:
    • New brand design
    • Website design, development, hosting + management
    • Brand guardianship
    • Social media integration
    • Advertising campaigns
    • Advertisement production, including TV & radio
    • Media placement
    • Stationery + collateral
    • Vehicle graphics
    • Branded merchandise
    • Event planning + management
    • Copywriting + editing

The results

  • The company rapidly expanded to 75 franchises across New Zealand
  • Built recognition as New Zealand’s number one companion driving service
  • Assisted the company to launch into the United Kingdom