Hospice Holly Trail

The challenge

To support the iconic Hawke’s Bay Hospice Holly Trail event to raise funds for Cranford Hospice, who deliver essential support to our community.

What we did

  • Designed the event logo, posters, flyers, programme + signage
  • Designed, developed and managed the e-commerce website
  • Set up and management of online ticket sales
  • Managed printing of all event collateral
  • Developed and managed email marketing initiatives 

The results

  • Successfully managed online ticket sales for sell-out events (extremely high volume traffic)
  • Supported 2018 event to achieve $295,000 donation to Cranford Hospice, with over $1.8 million raised to date
  • Grew event awareness and recognition to become a much anticipated and loved Hawke’s Bay house and garden event