BLOG

I recently had a meeting with a prospective not-for-profit client. Due to my long-standing experience working with not-for-profits they were interested to work with Creative but were already working to a strategy. They thought this strategy was going well until they attended an industry event the week prior: and became dismayed at the level of...Continue Reading

What marketing agency doesn’t want a chocolate client?! We’re very excited to share the launch of the new Ola Pacifica chocolate range. It’s made in Switzerland (the Swiss are master chocolatiers after all) from 100% single-origin Samoan cacao which is smooth, decadent and delicious. The chocolate is plant-based, making it suitable for vegans, and dairy-free,...Continue Reading

After a recent promotion run by a NZ supermarket brand angered thousands (including myself) I’ve been pondering the phrase ‘there’s no such thing as a free lunch’. Akin to one of my other favourites ‘if it sounds too good to be true, it probably is’. Now, I’m not usually one for promotions where you have...Continue Reading

Pantone literally wrote the book on colour matching. In 1963 they launched the Pantone Color System to solve the problem of complicated colour matching in the printing industry. Every colour, in every tone and tint, was given a number to classify it for use not only in the design industry but also for paint, textile...Continue Reading