The challenge

To build awareness of the Midland’s product offering/service and increase their investment fund. 

What we did  

• Undertook market research
• Developed comprehensive integrated marketing strategy
• Refreshed brand
• Created and developed the following initiatives;
  • Website design + support
  • Digital advertising
  • Social media support
  • Print advertising
  • Marketing materials
  • Event management
  • Vehicle design + graphics
  • Branded merchandise

The results

• Initial growth target achieved within six months – six months earlier than forecast
• Sustained month on month growth
• Increased brand awareness across key geographical focus area