Midlands Mortgage Trust

The challenge

To build awareness of the Midland’s product offering/service and increase their investment fund. 

What we did  

  • Undertook market research
  • Developed comprehensive integrated marketing strategy
  • Refreshed brand
  • Created and developed the following initiatives;
    • Website design + support
    • Digital advertising
    • Social media support
    • Print advertising
    • Marketing materials
    • Event management
    • Vehicle design + graphics
    • Branded merchandise

The results

  • Initial growth target achieved within six months – six months earlier than forecast
  • Sustained month on month growth
  • Increased brand awareness across key geographical focus area