Maintaining strong online security is becoming ever more costly and time-consuming, however as hacking is on the rise it’s unfortunately an unavoidable topic that all organisations and business should prioritise. Hackers don’t discriminate: any website, computer, email address, phone or EFTPOS terminal is a target, and business disruption, data and privacy breaches, not to mention...Continue Reading
Here in New Zealand we may be through the hard Level 4 restrictions, but we are not yet out of the woods; many are experiencing financial hardship and the true hit to our economy is still to come. I thought it might be useful to share my 5 top tips for marketing at this time: Get...Continue Reading
I recently had a meeting with a prospective not-for-profit client. Due to my long-standing experience working with not-for-profits they were interested to work with Creative but were already working to a strategy. They thought this strategy was going well until they attended an industry event the week prior: and became dismayed at the level of...Continue Reading
After a recent promotion run by a NZ supermarket brand angered thousands (including myself) I’ve been pondering the phrase ‘there’s no such thing as a free lunch’. Akin to one of my other favourites ‘if it sounds too good to be true, it probably is’. Now, I’m not usually one for promotions where you have...Continue Reading