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Business
Here in New Zealand we may be through the hard Level 4 restrictions, but we are not yet out of the woods; many are experiencing financial hardship and the true hit to our economy is still to come. I thought it might be useful to share my 5 top tips for marketing at this time: Get...
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I recently had a meeting with a prospective not-for-profit client. Due to my long-standing experience working with not-for-profits they were interested to work with Creative but were already working to a strategy. They thought this strategy was going well until they attended an industry event the week prior: and became dismayed at the level of...
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After a recent promotion run by a NZ supermarket brand angered thousands (including myself) I’ve been pondering the phrase ‘there’s no such thing as a free lunch’. Akin to one of my other favourites ‘if it sounds too good to be true, it probably is’. Now, I’m not usually one for promotions where you have...
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